Glossar
B
- Backlink
- Banner (Werbebanner)
- Barrierefrei / barrierefreies Internet
- Behavioral Targeting
- Besucher (auch User / Visitor)
- Bid Management
- Brutto Reichweite
- BVDW
C
- Click Popularity
- Click Through Rate (CTR)
- CMS (Content Management System):
- Conversion Rate (CR)
- Cookies
- Cost per Acquisition (CpA)
- Cost per Click (CpC)
- Cost per Lead (CpL)
- Cost per Order (CpO)
- CPM (=TKP)
- CRM Customer Relationship Management
- Customer Journey (Path to Conversion)
P
- Page Impression
- Page Rank
- Page Views
- Paid Listing
- Paid Ranking
- Pay per Click
- Pay per Order
- Pay per Visit
- Performance Marketing
- Performance Media
- Permission Marketing
- Pop-Up/Pop-Under
- Post Click Tracking
- Post View Tracking
- Private Affiliate Network
- Public Affiliate Network
- Publisher
