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Cost per Lead (CpL)

Bei diesem Modell wird nach den Kosten pro Lead abgerechnet. Ein Lead kann unterschiedlich definiert sein. In der Regel steht der Cost Per Lead für jene Kosten, die für das Generieren einer konkreten Anfrage beziehungsweise eines Kontaktes entstehen. Insbesondere im Affiliate-Marketing sind Abrechnungen nach Cost per Lead verbreitet.

Ob CPA, CPC, CPO oder CPL: Die Spezialisten unserer Business-Unit jaron.CONSULT beraten Sie umfassend zu allen Abrechnungs- und Vergütungsmodellen im Online-Marketing.

Nehmen Sie hier Kontakt mit uns auf, wenn Sie via Web Leads generieren möchten oder eine Lead basierte Abrechnung wünschen.

Weitere Artikel zum Thema auf jaron.de

Cost per Order (CpO)

Sept. 2009 ... 2009 ... Cost per Lead ( CpL) · Cost per Order (CpO) · CPM (= TKP) . http://www. ... http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ...

http://www.jaron.de/online-marketing-glossar/cost-per-order-cpo/

Pay per Order

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/pay-per-order/

CPM (=TKP)

2009 ... 2009 ... Cost per Lead ( CpL) · Cost per Order (CpO) · CPM (=TKP) . http:// www. ... Pay per Visit ... http://www.jaron.de/online-marketing-glossar/cpm-tkp/ ...

http://www.jaron.de/online-marketing-glossar/cpm-tkp/

OVK

12. Sept. 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page Views ... http:// www . ... OVK. 12. Sept. 2009 ... Cost per Lead (CpL). Hybrid .

http://www.jaron.de/online-marketing-glossar/ovk/

Lead

12. Sept. 2009 ... http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ... Cost per Lead ( CpL) · Cost per Order (CpO) · CPM (= TKP) . http://www.

http://www.jaron.de/online-marketing-glossar/lead/

Cost per Acquisition (CpA)

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/cost-per-acquisition-cpa/

Cost per Click (CpC)

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/cost-per-click-cpc/

Pay per Click

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/pay-per-click/

Pay per Visit

Visits. Pay per Visit. 12. Sept. 2009 ... Cost per Lead (CpL). Werbemaßnahmen auf den ... Pay per Visit . http://www.jaron.de/online-marketing-glossar/visits/ .

http://www.jaron.de/online-marketing-glossar/pay-per-visit/

Performance Media

... hinsichtlich der Click Through Rate verbessern, optimiert jaron Ihre Werbemaßnahmen auf den niedrigsten Cost Per Order (CPO) oder Cost Per Lead (CPL).

http://www.jaron.de/online-marketing-glossar/performance-media/

eco

http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ... 2009 ... eco. Lead. 12. Sept. 2009 ... Cost per Lead (CpL). Web Analytics · Usability ... http ...

http://www.jaron.de/online-marketing-glossar/eco/

Paid Ranking

Listing Paid Ranking Pay per Click Pay per Order Pay per Visit . ... Page Impression · Page .... http://www.jaron.de/online-marketing-glossar/cost-per-lead- cpl/ .

http://www.jaron.de/online-marketing-glossar/paid-ranking/

Page Rank

12. Sept. 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page Views ... http:// www . ... OVK. 12. Sept. 2009 ... Cost per Lead (CpL). Hybrid .

http://www.jaron.de/online-marketing-glossar/page-rank/

Visits

Visits. Pay per Visit. 12. Sept. 2009 ... Cost per Lead (CpL). Werbemaßnahmen auf den ... Pay per Visit . http://www.jaron.de/online-marketing-glossar/visits/ .

http://www.jaron.de/online-marketing-glossar/visits/

MIVA

MIVA. 12. Sept. 2009 ... Lead Medium Rectangle Microsite MIVA Netto . ... MIVA . .... http://www.jaron.de/ online-marketing-glossar/cost-per-lead- cpl/ .

http://www.jaron.de/online-marketing-glossar/miva/

CMS (Content Management System):

Cost per Lead (CpL). 12. Sept. 2009 ... CMS (Content Management System): Conversion Rate (CR); Cost per Acquisition (CpA); Cost per Click (CpC); Cost per .

http://www.jaron.de/online-marketing-glossar/cms-content-management-system/

Medium Rectangle

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/medium-rectangle/

Conversion Rate (CR)

12. Sept. 2009 ... CMS (Content Management System): Conversion Rate (CR); Cost per Acquisition (CpA); Cost per Click (CpC); Cost per Lead (CpL); Cost per .

http://www.jaron.de/online-marketing-glossar/conversion-rate-cr/

Microsite

12. Sept. 2009 ... Pay per Click. Pay per Order. Lead Medium Rectangle Microsite . ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/microsite/

Click Popularity

http://www.jaron.de/online-marketing-glossar/cost-per-acquisition-cpa/ ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) · Cost per .

http://www.jaron.de/online-marketing-glossar/click-popularity/

Customer Journey (Path to Conversion)

Sept. 2009 ... Customer Journey (Path to Conversion). Click (CpC) · Cost per Lead (CpL) · Cost per Order (CpO) · CPM (=TKP) · CRM Customer Relationship .

http://www.jaron.de/online-marketing-glossar/customer-journey-path-to-conversion/

Public Affiliate Network

Sept. 2009 ... Nov. 2009 ... Cost per Lead (CpL). Private Affiliate Network. Backlink. Public Affiliate Network. Lead. adwords Affiliate Marketing AGOF Backlink .

http://www.jaron.de/online-marketing-glossar/public-affiliate-network/

Click Through Rate (CTR)

Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) · Cost per . http://www.jaron.de/online-marketing-glossar/cost-per-click-cpc/ ...

http://www.jaron.de/online-marketing-glossar/click-through-rate-ctr/

Page Impression

12. Sept. 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page Views ... http:// www . ... OVK. 12. Sept. 2009 ... Cost per Lead (CpL). Hybrid .

http://www.jaron.de/online-marketing-glossar/page-impression/

Page Views

12. Sept. 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page Views ... http:// www . ... OVK. 12. Sept. 2009 ... Cost per Lead (CpL). Hybrid .

http://www.jaron.de/online-marketing-glossar/page-views/

Impressions

12. Sept. 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page Views ... http:// www . ... OVK. 12. Sept. 2009 ... Cost per Lead (CpL). Hybrid .

http://www.jaron.de/online-marketing-glossar/impressions/

Post Click Tracking

Post Click Tracking. http://www.jaron.de/online-marketing-glossar/cost-per-click- cpc/ ... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) .

http://www.jaron.de/online-marketing-glossar/post-click-tracking/

Google Analytics

12. Sept. 2009 ... eco. http://www.jaron.de/online-marketing-glossar/google- analytics/ ... Cost per Lead ( CpL). Web Analytics · Usability Optimierung · Traffic .

http://www.jaron.de/online-marketing-glossar/google-analytics/

TKP (Tausenderkontaktpreis)

12. Sept. 2009 ... Cost per Mille (CPM) oder auch Tausenderkontaktpreis (TKP) ist eine .... Cost per Lead ( CpL) · Cost per Order (CpO) · CPM (= TKP) · CRM .

http://www.jaron.de/online-marketing-glossar/tkp-tausenderkontaktpreis/

Netto Reichweite

12. Sept. 2009 ... Netto Reichweite. 12. Sept. 2009 ... Cost per Lead (CpL). Lead Medium Rectangle Microsite MIVA Netto . .... Cost per Acquisition (CpA) · Cost .

http://www.jaron.de/online-marketing-glossar/netto-reichweite/

Soft Bounce

12. Sept. 2009 ... Soft Bounce. .... Paid Ranking Pay per Click Pay per . .. . Link Tracking. .... http:// www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ .

http://www.jaron.de/online-marketing-glossar/soft-bounce/

Link Tracking

Link Tracking. .... http:// www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ . http://www.jaron.de/online-marketing-glossar/paid-ranking/ .

http://www.jaron.de/online-marketing-glossar/link-tracking/

Usability

http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ... Lead. 12. Sept. 2009 ... Cost per Lead (CpL). Web Analytics · Usability Optimierung · Traffic ...

http://www.jaron.de/online-marketing-glossar/usability/

Post View Tracking

Cost per Lead (CpL). 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page . http:// www.jaron.de/online-marketing-glossar/post-view-tracking/ .

http://www.jaron.de/online-marketing-glossar/post-view-tracking/

Tracking

Link Tracking. .... http:// www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ . http://www.jaron.de/online-marketing-glossar/paid-ranking/ .

http://www.jaron.de/online-marketing-glossar/tracking/

Permission Marketing

12. Sept. 2009 ... Pay per Visit Performance Marketing Performance Media Permission . .... http:// www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ .

http://www.jaron.de/online-marketing-glossar/permission-marketing/

E-Mail Marketing

E-Mail Marketing ... http://www.jaron.de/online-marketing-glossar/cost- per-order- cpo/ ... http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ .

http://www.jaron.de/online-marketing-glossar/e-mail-marketing/

Paid Listing

Page Impression · Page ... http://www.jaron.de/online-marketing-glossar/paid- listing/ ... http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ...

http://www.jaron.de/online-marketing-glossar/paid-listing/

CRM Customer Relationship Management

12. Sept. 2009 ... 12. Sept. 2009 ... CRM Customer Relationship Management. 12. Sept. 2009 ... http://www.jaron.de/ online-marketing-glossar/cost-per-lead-cpl/ .

http://www.jaron.de/online-marketing-glossar/crm-customer-relationship-management/

AGOF

Sept. 2009 ... 2009... AGOF Backlink . http://www.jaron.de/online-marketing- glossar/ cost-per- lead- cpl/ ... Cost per Acquisition (CpA). Public Affiliate Network.

http://www.jaron.de/online-marketing-glossar/agof/

Hybrid Modell

12. Sept. 2009 ... Cost per Lead (CpL). Ein Lead kann unterschiedlich .... http://www.jaron.de/ online-marketing-glossar/ hybrid-modell/ ...

http://www.jaron.de/online-marketing-glossar/hybrid-modell/

Private Affiliate Network

12. Sept. 2009 ... Nov. 2009 ... Cost per Lead (CpL). Private Affiliate Network. Backlink. Public Affiliate Network. Lead. adwords Affiliate Marketing AGOF Backlink ...

http://www.jaron.de/online-marketing-glossar/private-affiliate-network/

Online Marketing Glossar · jaron

... Cost per Acquisition (CpA) · Cost per Click (CpC) · Cost per Lead (CpL) · Cost per Order (CpO) · CPM (=TKP) · CRM Customer Relationship Management ...

http://www.jaron.de/online-marketing-glossar/

Landing Page

12. Sept. 2009 ... 2009 ... Cost per Lead ( CpL). OVK Page Impression Page Rank Page . http:// www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ...

http://www.jaron.de/online-marketing-glossar/landing-page/

http://www.jaron.de/seo-suchmaschinenoptimierung/ 2010-02 ...

... 2010-01-11T15:15:41+02:00 .6 weekly http://www.jaron.de/online-marketing- glossar/cost-per-lead-cpl/ 2010-01-11T15:15:41+02:00 .6 weekly ...

http://www.jaron.de/index.php?id=35&L=1&L=0

Keyword Stuffing

Keyword Density / Keyword-Dichte Keyword Stuffing Landing Page Lead Link . ... Rating Point ... http://www.jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ...

http://www.jaron.de/online-marketing-glossar/keyword-stuffing/

AdServer

12. Sept. 2009 ... 2009... adserver/ ... http://www.jaron.de/online-marketing- glossar/cost-per-lead- cpl/ . http://www.jaron.de/online-marketing-glossar/ adserver/ .

http://www.jaron.de/online-marketing-glossar/adserver/

Sitemap

... CMS (Content Management System): Conversion Rate (CR); Cost per Acquisition (CpA); Cost per Click (CpC); Cost per Lead (CpL); Cost per Order ( CpO) ...

http://www.jaron.de/jaron-sitemap/

Keyword Density / Keyword-Dichte

12. Sept. 2009 ... Rating Point Hybrid Modell Keyword Lead Medium Rectangle . ... http://www. jaron.de/online-marketing-glossar/cost-per-lead-cpl/ ...

http://www.jaron.de/online-marketing-glossar/keyword-density-keyword-dichte/

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